Wednesday 21st April 2021, 2 pm.
Join our webinar to find the latest student accommodation trends. During
the session we will present the results of a major study into student
accommodation choices and decision making. There will be a particular focus
on what students perceive as being the differences between HMO’s and
purpose built student accommodation. The aim of the session will be to
share this student opinion and surface key themes that can benefit
landlords, agents and PBSA operators.
The session will be hosted by the MD of AFS Simon Thompson and presented by
Nick Emms. Simon and Nick will be joined by a small team of students who
were involved in the research to elaborate on the findings and address any
The session will last approximately 45 mins and will be held on zoom. You
can sign up here to participate
More students looking for accommodation.
Despite the challenges posed by Covid 19, the strength of the student
accommodation sector is apparent. AFS has seen a significant increase in
the numbers of students searching for student accommodation.
This has increase has become more significant in the first two weeks of
March, with website traffic increasing 5% over last two weeks in February.
This is a 50% increase over the same period in March 2020 and a huge
70% increase over March 2019.
Domestic students drive growth.
The majority of this traffic is driven by UK students. Currently 80% of the
traffic to AFS is from the UK (which could include international students
already in the UK) and the volume of UK based traffic is up 69% year on
With 20% of traffic from overseas, strong performing countries include
China, India, Germany and Spain. The evidence is that there will be further
growth internationally in April and beyond.
Wide range of accommodation sought.
AFS’s status as offering a wide range of student accommodation is reflected
in current search trends. The most common search was for Houses (37% of
searches) followed by Flats (26%). Halls and studios accounted for 25% of
all searches in March so far.
This is positive news ensuring that a wide range of our partners benefit
from visibility and enquiries. It is also a dramatic change from late 2020
and early 2021 when 66% of searches on AFS were for Houses.
This period (from November through the end of January) reflected the
traditional house hunting season which proceeded largely unaffected in a
number of cities across the UK. It was further compounded by the impact of
Covid, with students changing their accommodation preferences and
international students delaying decision making.
Covid impacts 46% of students impacted.
In a recent AFS study almost half of students have told us that Covid 19
has had an impact on their accommodation decisions. Of those students 45.5%
told us that they had delayed making accommodation choices
because of the pandemic.
This delay has affected some cities more than others and we have recently
seen sharp growth in demand in cities such as Manchester, London, Bristol,
Nottingham and Edinburgh.
Tap into latent demand in your city
The AFS team anticipate further growth over the coming months. 86.6% of
students are now confident of a full return to campus by September,
unlocking some of that delayed decision making and releasing pent up demand
in a number of cities.
Now is the perfect opportunity to bring your advertising
up to date and book your place on our latest webinar.